AIRLINE REVIEW BeOnd
You have to be brave ( and very confident ) to start an airline with just one aircraft . Operational issues or technical glitches can ground that plane , messing up the whole flight schedule because you ’ ve got no backup machines .
1 BeOnd ’ s unique cabin sports 11 rows in a 2 + 2 cross-section for a total of 44 seats . These are Italian-made , being assembled by Optimares in Latina , not far from Rome . The leather is Poltrona Frau and the fiber carbon ‘ cocoon ’ structure is realized by Ferrari .
AND YOU HAVE TO BE even braver if the airline you start is an all-business carrier and the onboard experience is promoted as the best in the skies . Because , from Day One , you are in the spotlight and you cannot but deliver at your best .
BeOnd Airlines ( B4 ) has been operating under this kind of pressure since its inaugural flight from Malè — the capital of the island nation of the Maldives , in the Indian Ocean — to Riyadh on November 15 , 2023 .
The carrier , a joint venture set up by the Emirati investment firm Arabesque and the Maldivian hospitality company SIMDI Group , was founded in November 2022 by former Boeing Regional Director of Sales in the Middle East and CIS Max Nilov , and long-time Global C-level Executive Tero Taskila .
From the start , BeOnd marketed itself as the world ’ s first all-business leisure carrier ( and , along with French operator La Compagnie , one of only two
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