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Transferring the design into the third dimension is very important . Here is where the design team can see how the idea fits onto the airplane and can analyze the overall cohesion , including different points of view such as the tail fit , the passenger boarding door , or even how it looks from below when people see the aircraft in flight . |
Many designs have risen and fallen during this phase , such as Etihad Airways ’ latest livery , which features an asymmetrical pattern of geometrical shapes along the fuselage . The team of creators had to carefully and independently adjust both sides of all the aircraft to perfectly match the patterns on the top and bottom parts of the fuselage .
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FITTING THE FINAL DESIGN INTO AN AIRCRAFT
A lot of time is spent on adapting the prime design of the livery to all the different aircraft of the fleet . Although this may seem like a quick and easy task , adjusting all the logos , symbols , and outlines of the design can be a nightmare for the creative team when the customer operates a very diverse fleet .
In the case of Aurora Airways , the design team needed to transfer the design from a typical Airbus A319 to the DHC Q200 and Twin Otter , with their completely different engine , wing , and tail configurations . “ The proportions of these two aircraft are magnificently different ,” Frost said , “ and the challenge presented by that livery design was almost like solving a Rubik ’ s Cube .”
The creative team stays in constant contact with all the manufacturers to coordinate the
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5 From 1969 until 2015 Alitalia wore this livery created by Landor with some minimal adjustments made throughout the decades . The simple but bold design stylized an ‘ A ’ in green with a red center , which filled the tail as a continuation of a green cheatline . The ‘ A ’ repeated as the first letter in the black italic logotype , which survived the livery change until the demise of the airline in 2021 . // FABRIZIO SPICUGLIA
6 The AirCal colors , now part of American Airline ’ s heritage livery depicted on a Boeing 737 , were also a creation of Landor . The choice of colors reflected the warm Californian sun with a cheatline of yellow , orange , red and purple . The cheatline stepped up twice , with the last step-up moving onto the tail in thicker color bands . // BRAD TISDEL
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