AIRWAYS SPECIAL Art in the Air the first impression is one of elegance , trust , and exclusivity . However , when looking at low-cost carriers such as Ryanair ( FR ), Spirit Airlines ( NT ), or EasyJet ( U2 ), feelings of attractiveness and affordability are elicited .
Despite common perceptions , an aircraft livery is directly related to the sensation transmitted to the customer about the service and inflight experience of an airline . In fact , companies spend a lot of time in choosing designs that match their economic objectives .
“ The entire fuselage of the aircraft is a canvas for expression , and it is closely related to the amount of visual disruption and noise that comes from the livery ,” Frost said . Essentially , low-cost carriers tend to use the fuselage of the aircraft as another form of advertising . The more visual and attractive the livery , the easier it is for it to catch the eye of potential customers .
In contrast , premium airlines try to avoid overwhelming the airplane with big brands and logos ; for them , the aircraft is just “ the thing that is taking passengers from their start to their final destination , and it is inside really where the brand really comes to life through that experience ,” Frost said .
Airlines like Air France or Cathay Pacific have similar scheme structures , whereby only the tail is decorated by the brand logo , the titles displayed only near the entry door to the aircraft . On the other hand , low-cost airlines tend to extend their designs from nose to tail , covering the largest amount of fuselage and rudder surface with their symbols and logos .
THE FIGHT FOR DIFFERENTIATION AMONG TODAY ’ S TRENDS
Since the introduction of Air France ’ s ‘ Eurowhite ’ livery in the 1970s , Europe ’ s differentiating aircraft schemes have fallen into a repetitive pattern , especially in the last decade , in which the fuselages are left white and the paint and logo are applied only to the tail . Some of the airlines that followed
13 Royal Jordanian introduced this Landor-designed livery in 1986 , and it has remained largely unchanged . It was conceived to convey the spirit of Jordan ’ s heritage using majestic gold and red cheatlines along a charcoal grey upper fuselage . The gold crown of the Hashemite kingdom dominates the tail , which also features subtle tapered speed bands in dark gray and a red tip . Titles in English and Arabic are in gold on the fuselage .
ALBERTO CUCINI 13
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