AIRWAYS HISTORY Pacific Air Lines – Part 2 : Route of the Jethawks
28 livery , Pacific ’ s Stewardesses were clad in trendy new hot pink uniforms .
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The 727s were not a good fit for Pacific ’ s route system . They were extremely expensive to operate and required a threeman cockpit . 737s would have been more appropriate but the airline did not live long enough to see any 737s operate over its route system . Losses were so great that management actually considered removing the 727s from service . However , it was decided that such a move would do more harm than good to the public ’ s perception of Pacific and , besides , the merger issue was now frontand-center once again .
On July 21 , 1967 , G . Robert Henry , former executive vice president of Bonanza Air Lines , took over as president of Pacific Air Lines in preparation for a three-way merger between Bonanza , Pacific , and West Coast . Pacific would be the surviving carrier and the
24 27 28 The 727s were accompanied by a new look for Pacific ’ s Flight Attendants : hot pink uniforms designed by Saks Fifth Avenue . // PACIFIC AIR LINES PORTFOLIO VIA DAN VEENSTRA
25 The hot pink look also adorned Pacific ’ s timetables . // DAVID H . STRINGER COLLECTION
26 Pacific ’ s route map as of July 1966 . // DAVID H . STRINGER COLLECTION
29 Boeing 727 N2969G is being pushed back from the gate at SFO while a company Martin 4-0-4 taxis in the background . // PROCTOR / LIVESEY / THOMAS COLLECTION
29
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