Airways Magazine September 2024 | Page 4

SEPTEMBER 2024

CONTENTS

SEPTEMBER 2024

14

Why Billboards ?
In an era of targeted advertising on smart phones , why do airlines still rely so heavily on the old-fashioned billboard ? THOMAS BARCZA AND SCOTT AMBROSE have the answer .

18

Flying Turkish Airlines
ROBERTO LEIRO senses the spirit of the old Silk Road as he flies from Manchester to Istanbul to Dubai .

32

European Cargo
When the COVID-19 pandemic created urgent demand for protective gear and test kits from Asia , British-based European Cargo was ready . STEWART MARSHALL tells how a former aircraft and parts trader has become a cargo giant .

42

90 Years in Norway
The only airline in the world to fly all variants of the De Havilland Dash-80 , Widerøe connects dozens of remote towns in beautiful northern Norway . SIMONE CHELLINI climbs onboard .

54

Behind Condor ’ s Makeover
Condor Airlines has dropped a dreary image for a bold celebration of colorful vertical stripes and the promise of ‘ affordable luxury ’. ADRIAN NOWAKOWSKI explains why and how .

66

The Scrappy Carrier From Honduras ( Part 1 )
The rise of TAN Airlines , a Central American underdog that took on the big boys . SCOTT STACHE has the story .
4 AIRWAYS MAGAZINE SEPTEMBER 2024 www . airwaysmag . com