AIRWAYS FEATURE Condor
President at Condor , sat down with Airways to explain the concept : “ Since the creation of Condor in 1956 , we have always been known as a vacation airline , and that ’ s really well represented by the stripes in beach towels , parasols , and chairs .
“ Our message cannot be represented in one single color , so there are five different liveries that we are flying around the world .”
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“ Condor is an operationally healthy and profitable company ,” said Ralf Teckentrup , Condor ’ s then-CEO . “ As our liquidity for the seasonally weaker booking period was used up by our insolvent parent company , we need this bridge financing for the winter .”
“ Our fleet is in operation and ticket sales for flights with Condor are continuing as normal ,” he added .
After the 2017 collapse of the enormous Air Berlin ( AB ) airline , Germany could ill afford to lose another big player in the tourism industry . With the collapse of the company that directly influenced its decision-making , it was time for Condor to look for its own future and identity .
The onset of the COVID-19 pandemic and the shift of passengers to low-cost and ultra-low-cost air travel in Europe were crucial factors
that compelled Condor to make a 180 º turn in its strategic path . In 2020 , the airline started to change and ‘ trust the stripes ’.
NEW BRAND IDENTITY
The idea was very simple : Condor wanted to distance itself as much as possible from the Thomas Cook image while establishing itself as the true German leisure operator . To do so , it turned to some of the most representative items every German associates with vacations .
On April 4 , 2022 , after two years of careful planning , Condor unveiled to the world one of the most unforeseen identity changes in the history of commercial aviation , breaking with all aviation market livery trends . Condor presented five standard color schemes : Beach , Passion , Sea , Sunshine , and Island .
Mikko Turtiainen , who is the Sales , Strategy , and Growth
All these designs would be progressively and uniformly applied to the fleet except the first one , Beach , whose beige shades would remain exclusive to Condor ’ s new long-haul flagship , the Airbus A330neo .
“ The colors are an inspiration for vacation , but they also talk to the diversity of the world , and the world being a colorful place ,” Mikko said . “ We cover plenty of reasons to travel : for vacation , business , or for being with friends and family .”
Condor ’ s team didn ’ t come up with the complex message and personality of its current brand alone . The airline sought support from consulting company Vision Alphabet , based in Berlin , which also helped consolidate the brand of Audi , the car manufacturer , as well as the global repositioning of Thomas Cook Hotels & Resorts , one of the few remnants of the group still standing after the collapse and restructuring .
The stripes , of course , cover not only the exteriors of Condor ’ s fleet , but also its interiors and passenger services . From the check-in areas to the boarding passes , blankets , cutlery , and uniforms , anything you can think of is covered in stripes .
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