AIRWAYS SPECIAL
EDOUARD MARMET 12
Talking about that 1984 livery , Frost said : “ Our work with the subsequent livery was to be able to further develop what that livery had been promising the customer in terms of premium level of experience and sophistication of the brand , as British Airways was starting to mature on that journey .
BRITISH AIRWAYS 11
merger between BEA and BOAC , the airline was aiming to create a new brand that would make reference to the history of Britain ’ s two former airlines , as well as transition into the single-airline operation inside the country .
Ten years after the inauguration of the Negus & Negus livery in 1974 , which combined the symbolism of the former companies into a single design , British Airways was already looking for a new one . It commissioned Landor & Fitch to develop the scheme that still stands today as a highly recognizable livery in the aviation industry decades after its introduction .
“ We were very respectful of the previous insignia that Negus had created . We made subtle changes , like the inclusion of the British Airways crest and a slight gray instead of the white , that helped the livery to feel warmer and more sophisticated .”
The introduction of the 1984 BA livery was very well received by the customers and the British population . Because of that , to this day , it has kept the name of the firm tasked with the making of the design : Landor .
This was also one of the three Boeing 747 heritage liveries that were applied to the fleet just before the retirement of the Queen of the Skies in 2020 .
LOW-COST VERSUS PREMIUM AIRLINE LIVERIES
Looking at the British Airways , Air France ( AF ), or Cathay Pacific ( CX ) liveries , among many others ,
52 AIRWAYS MAGAZINE SEPTEMBER 2023 www . airwaysmag . com