AIRWAYS HISTORY
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‘ SWEATY PALMS ’
Pacific ’ s management wanted the public to know about its 727s — that the airline was now up there with the big boys flying brand-new jets . In a move consistent with its California roots , the company decided to try a new approach to advertising — something completely different and trend-setting .
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Stan Freberg was a controversial comedian and actor known for political satire and parodies . The company hired him to create an advertising
68 AIRWAYS MAGAZINE SEPTEMBER 2023 www . airwaysmag . com